PROJECT STORY
The challenge
In order to broaden the international presence, Marks & Spencer continue to diversify their store locations, channels and product ranges.
Marks and Spencer Store
Regional expansion throughout local delivery
The solution
By adopting a proactive approach, the team identified and resolved the majority of project issues and potential risks during the early stages of the projects.
The impact
Successful delivery of stores within the set time frame, whilst accommodating ongoing changes to the design and budget restrictions.
1st
store in Asia Opened
10
stores in China delivered
20%
store fit-out costs and construction timeline reduced
The challenge
Our client would like to introduce and expand their store presences as fast as possible, in order to ‘catch-up’ to the other leading retailers who were already operating in the market. To give Marks & Spencer a competitive advantage in the retail industry in China, it was imperative to deliver these stores within a quick time frame whilst adhering to the set budget. As this is a new market for Marks & Spencer, they required the knowledge and experience from a company that was already familiar with both the retail and construction industries in China.
The solution
Our retail professionals managed the introduction of Marks & Spencer into the Asian market with their first stores in Hong Kong, and after the successful completion of these projects, Marks & Spencer reappointed our team to manage the introduction and expansion of the brand into the Chinese market. We were the Project Managers responsible for the fit-out and construction of department stores throughout China..
The impact
As previously executed for Hong Kong, our Project Management team prepared feasibility reports for market-entry into new Asian countries and provided them ongoing technical support. This long-term relationship resulted in several benefits for our client including significant reduction in store fit-out costs and construction periods.
Arcadis has delivered ten Marks & Spencer stores throughout China, in both first and second-tier cities. With our Project Management team in place, all stores were delivered as per the client’s requests and vision. By adopting a proactive approach, the team identified and resolved the majority of project issues and potential risks during the early stages of the projects. This led to the successful delivery of stores within the set time frame, whilst accommodating ongoing changes to the design and budget restrictions.
